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FINANCIAL LITERACY MADE SIMPLE

We were approached by two talented ladies in the financial industry with the goal of creating a financial literacy program to help teach young South Africans the how, what, why, and everything else about money. We created a brand identity that paints money in a fun and approachable way.

SMART PATH

BRAND IDENTITY

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LOGO MARK CONCEPT

The pencil, symbolizing knowledge, and the graphs from banking merge to create the Smart Path brandmark.

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